Nissan Motor Company, Limited is a multinational auto and Nissan parts maker headquartered in Japan. The company was established in 1914, as the Kwaishinsha Motorcar Works, and then renamed DAT Motor Company in 1925. In 1928, Yoshisuke Aikawa founded the holding company Nippon Sangyo (Japan Industries or Nippon Industries). The name 'Nissan' originated during the 1930s as an abbreviation used on the Tokyo stock market for Nippon Sangyo. At this time Nissan controlled foundries and auto parts businesses, but did not enter Nissan parts and automobile manufacturing until 1933.
Nissan built trucks, airplanes, engines and other Nissan parts for the Japanese military during WWII. The company's main plant was moved to China after land there was captured by Japan. The plant made machinery and Nissan parts for the Japanese war effort until it was captured by American and Russian forces.
In the 1950s, Nissan made a conscious decision to expand into worldwide markets with Nissan parts. Nissan management realized their Datsun small car line would fill an unmet need in markets such as Australia and the world's largest car market, the United States. The company formed a U.S. subsidiary, Nissan Motor Corporation U.S.A., in 1959, headed by Yutaka Katayama. By continually technologically improving Nissan parts in their sedans, along with chic Italianate styling and adding sporty cars such as the Datsun Fairlady roadsters, the sporty and race-winning 411 series, the Datsun 510 and the world class Nissan parts in the Datsun 240Z sports car, by 1970 Nissan had become one of the world's largest exporters of automobiles.
Until recently, Nissan Motors has had no special environmental record, at least as perceived relative to its competition. This may change in the future owing to a new emphasis on the development of Nissan parts production and marketing of electric automobiles. Nissan is planning to sell electric cars in California by 2010. The company claims to have a Nissan parts EV model out that has a maximum speed of 75mph and can go 100 miles per charge. The new Nissan parts are projected to take eight hours to fully charge the car. Nissan's car uses a lithium ion battery Nissan parts. The vehicle is intended for short distances, and is not meant for replacing traditional for long trips.
Nissan plans a production hybrid electric vehicle to be introduced in 2010, not based on any current Nissan parts. Nissan's original hybrid-electric Nissan Parts delivered two breakthrough technologies a high performance rear wheel drive hybrid system and a parallel-power-train hybrid system. The hybrid employs Nissan's own originally developed hybrid Nissan parts technology and its first rear-wheel-drive hybrid power-train.
When you drive a Nissan, you can have maximum confidence because of the proven quality of Nissan, the pride and strength of the company, the unbeatable built-in value, and the unprecedented coverage of the Nissan parts.