Mercury is an automobile brand of the Ford Motor Company founded in 1939 by Edsel Ford, son of Henry Ford. Edsel Ford believed there was a golden marketing opportunity to produce a line of Mercury parts and vehicles that would fill the price gap between Ford and Lincoln. The vehicles would be large, stylish and modern, yet still economical. Edsel originally had many ideas about what to name his new vehicle line. After much deliberation, he chose the Roman god, Mercury the fleet-footed winged messenger and god of commerce who symbolized dependability, eloquence, speed and skill which exemplifies all of the qualities they wanted to portray with Mercury parts and vehicles.
Mercury parts and vehicles operated as its own division at Ford until 1945 when it was combined with Lincoln into the Lincoln-Mercury Division. Ford was hoping that the Mercury parts and vehicles would be known as a "Junior Lincoln", rather than an up market Ford. In 1949, Mercury introduced the first of its "new look" in Mercury parts and vehicles, integrated bodies. Again in 1952, Mercury offered a further modernization in its look of Mercury parts and vehicles.
Ford's first design chief worked closely with Edsel to develop the first Mercury and Mercury parts, the Mercury Eight. Dubbed the Super Ford, its 95-horsepower engine offered 10 more horsepower than the Ford V-8, making it a robust performer. Design-wise, the Mercury Eight was considered to be among the most aerodynamic cars of its era. It was one of the first Ford production cars designed using a full-scale clay model. In 1938, production reached more than 17,000 vehicles.
Mercury is opening new doors in technology, fuel efficiency, power and style with its Mercury parts and vehicles. That’s why three Mercury vehicles took home Consumers Digest Best Buy awards in 2008, including the Mercury Milan. Mercury parts have the style and technology that suits luxury car drivers, but with relative economy. Mercury parts that are available are the optional two-tone leather trimmed seats and satin-aluminum accents to the available voice-activated SYNC communications and entertainment system. Mercury SYNC™ pairs up with most Bluetooth®-enabled devices, Mercury parts and digital music players to give you hands-free control.
The early part of the '90s brought about the introduction of the all-new minivan and Mercury parts vehicle, the Mercury Villager. Customers loved its spacious interior, exceptional car-like ride and upscale Mercury parts amenities. In 1997, Mercury introduced its first SUV, the Mountaineer. This vehicle achieved great success in attracting young buyers to the market. Mercury continued to turn heads with its all-new 1999 Cougar. It offered cutting edge Mercury parts styling that contrasted smooth aerodynamics with crisply intersecting surfaces, and was an enormous success.
The new Mercury Sable sports new Mercury parts like a 3.5L V-6 engine and a suite of safety features that helped it earn the title of safest full-size sedan in America. And there’s more to experience from the next level of smart, sophisticated Mercury parts vehicles from Mercury.