Since the company was founded in 1922 by William Lyons, Jaguar has evolved from the production of motorcycle sidecars to become one of the world’s leading designers and manufacturers of premium Jaguar parts, sedans and sports cars. By 1927, the company progressed to building special bodied cars and Jaguar parts, which in 1931 resulted in the launch of the legendary SS1. This car set the stage for the first true Jaguar. As the range of Jaguars and Jaguar parts improved and expanded, it needed a name to reflect its speed, power and sleekness and in 1935 the Jaguar name was born.
Throughout the nineties Jaguar and Jaguar parts underwent a program of modernization and expansion that saw the introduction of the new XK8 and XKR sports coupes and convertibles and the launch of the new mid-sized S-TYPE sports saloon – ensuring that Jaguar would enter the new millennium with record levels of production and the broadest product range in the company's history. 2001, the new X-TYPE – true to form – became the highlight of the Geneva International Motor Show. While in 2002, the all-new XJ, featuring a revolutionary aluminum body construction, was unveiled at the Paris Motor Show to great acclaim. Worldwide sales of the all-new XK range of sports cars – the most technically advanced Jaguar's ever built – began in March 2006.
Over the past few years, the Jaguar and Jaguar parts product line has gone through a period of remarkable change. There have been continuous developments, including revised versions of Jaguar parts, for the compact X-TYPE and distinctive S-TYPE. Jaguar launched the aluminum XJ, the beautiful XJ long wheelbase models, and the stylish and flexible X-TYPE Sportwagon. Jaguar has also launched the all-new XK, a dramatically beautiful Jaguar parts sports car with exhilarating lines and muscular intent in next-generation lightweight aluminum. At the heart of Jaguar's product philosophy is a firm commitment to emotional engineering: the production of beautiful, fast cars and Jaguar parts that combine intelligent, relevant technologies and contemporary luxury. While modernization of Jaguar parts is part of this commitment, they will not lose sight of their traditional core values. Jaguar customers and demand excellence in performance and excellence in their Jaguar parts and vehicles.
A significant amount of updates and replacements provide proof that Jaguar is an inspiring combination of performance, comfort and driving enjoyment, with the ability to change character to reflect customer needs and desires through its vehicles and Jaguar parts. This distinguished heritage continues with every Jaguar car and Jaguar part, they stay true to the original vision of providing drivers with a unique blend of style, luxury and performance. Jaguar believes that owning their vehicle and Jaguar parts should be a unique experience. The benefits of Jaguar parts should extend beyond the pleasure of driving one of the most stylish, advanced and exceptionally well built cars on the road today. That is the reason why all Jaguar parts are designed to center around satisfying the customer. Jaguar aims to carry our renowned attention to detail through to every aspect of ownership, with a wide range of accessories, activities, opportunities and Jaguar parts support, which ensure that the Jaguar experience is second to none.
Owning a Jaguar is itself a fulfilling experience. But the thrill, pride and sense of accomplishment that attend your initial purchase continue and even deepen during the ownership period that follows. A range of Jaguar parts services and lifestyle benefits, several of them complimentary, await your perusal and enjoyment.