ADVICS expertise as a leading brake system supplier combined with their experience in using the latest technologies is what helps ADVICS become a leader in supplying brake system components as both an original equipment manufacturer and in the aftermarket. ADVICS develops outstanding brake systems through our continuous study of vehicle kinematic performance and strive to provide exceptional vehicle safety and comfort for the world over, while being environmentally responsible. ADVICS's Ultra premium brake pads achieve higher level of safety based on engineering expertise and know-how from OEM business. Providing the well-balanced products globally, that has characteristics which usually conflicting requirements, such as brake effectiveness, fade, wear, squeal, vibration and noise. ADVICS brake components provide safety and comfort supported by well-established technical depth. A wide product line-up that responds to the needs of virtually every type of vehicle, from motorcycles to trucks.